1. music:

    Last year, Tumblr polled 50+ music bloggers to find out their favorite albums, songs, videos and blogs on Tumblr. The blog they loved most was Mark Schoneveld’s YVYNYLWe had a chat with Mark so you can get to know the brain behind the blog. 

    When did you start your blog? What inspired you to do it?

    YVYNYL: I started YVYNYL the day that Tumblr launched to the public. I already had another personal blog elsewhere so I decided immediately to use the Tumblr platform for blogging about music. In fact, I’ve been told that I have one of the oldest user accounts on the site.

    Most exciting changes your blog has undergone since you registered for Tumblr in April 2007?

    YVYNYL: My “Letters to YVYNYL” project is my most challenging time commitment, but by far the most rewarding. I love hearing what drives artists forward, and what makes them tick.

    Who is this year’s Artist to Watch?

    YVYNYL: Cemeteries, Postaal, Cross Record, Shana Falana, Redspenser are some young artists I’ve recently posted about on Tumblr, not surprisingly, ones with totally different sounds. I don’t really post on Tumblr like a game to win. It takes all types of artists to make the world go ‘round, an calculating winners and losers isn’t my favorite pastime. If I post about someone it’s because I was touched by their story, or understood their place in the infinite pantheon of music, or simply got their vibe.

    Favorite new artists from home base Philadelphia?

    YVYNYL: I’ve been a fan of Philly’s Hop Along, surf pop The Yetis, and indie rockers Cousin Brian. Watch Marian Hill (Jeremy Lloyd and Samantha Gongol) blow up. This is their year.

    Who’s an artist, pre-2000s, that you think would have been awesome at Tumblr and why?

    YVYNYL: I can’t help but immediately think of Sonic Youth because they had it all: a sound, style, and grace, but with a growl that would put you to your knees. Kim has like a million followers on Instagram because she just came out with an (excellent) book, but if the band came back together, they’d be slaying the Tumblr scene with historical images, sounds and stories of their rock star lives without a doubt.

    Favorite song right now?

    YVYNYL:  “Sparks” - Beach House

    Reblogged from: music
  2. At the end of Friday’s soaking wet night, there was still a surpassing amount of spark in my body. It could have been the several power sodas that I was cranking at every venue I set my foot into. Seems that energy drink providers know there market to a tea. 

    Tumblr IRL was still kickin’ when I rolled in to see the last half of Travi$ Scott’s set. He was still chugging on all engines when he quit, but the audience wanted more. You don’t get a lot of an encore at short SXSW sets, but this one had an end of the night feel, he still came back for more, turned on the jets for a “not even finished yet” jam, and put the bed to night at ease. 

  3. This is my fifth SXSW trip. Using the word ‘trip’ makes a lot of sense for those of you who know what this event is like. It’s planned insanity, to push through sweaty crowds hoping for short sets of quickly organized but carefully crafted wildness. I’d like to take you on a short journey with me. I’m looking for people. For no one in particular. I keep running into old friends, all of whom are friendly but distant. Most don’t really know me, but neither do you, dear reader. So I could be whoever you want me to be, just like these folks are doing.

    I’m lucky to get back stage at these shows, true. I’m hanging out with known and soon-to-be known rock stars for the Tumblr’s #SXSWCreatr project. Most of these musicians are happy to be such a fantastic group of weirdos. No one gets into this business unless they were inverted outcasts. Like me. Like you. I hope to share some of this with you and what a small sliver of the madness, the outlandishness, is like.

    Stay tuned-in with me as I roll around the tacos and wifi bars and drastically shortened sets. I’d like to bring you on the ride as best I can. With a smartphone in my pocket and a couple of the right color badges, I hope to give you a sense of the essence of the thing.

    [Hype Hotel with my boy Jeffrey Silverstein from Singles Club after King Tuff’s set]

  4. irlirl:
“Have we got news for you, Tumblr.
This year at SXSW we will feature six (6!) very special Tumblr IRL performances and art installations, all at one venue.
We invite you to scroll through the minds of these great artists for FREE. Just RSVP...

    irlirl:

    Have we got news for you, Tumblr.

    This year at SXSW we will feature six (6!) very special Tumblr IRL performances and art installations, all at one venue.

    We invite you to scroll through the minds of these great artists for FREE. Just RSVP here to go to any or all events. 

    March 18-21
    Ironwood Hall
    505 E. 7th Street 
    Austin, TX 

    Wed, 3/18, 7pm : Twin Shadow X Milan Zrnic
    Thu, 3/19, 1pm : Courtney Barnett X traceloops X Wolf Mask X Ana Tortos
    Thu, 3/19, 11pm : ODESZA X jackvanzet
    Fri, 3/20, 1pm : Tobias Jesso Jr. X Eric Chase Anderson
    Fri, 3/20, 7pm : Travi$ Scott X Marc Kalman & Corey Damon Black
    Sat, 3/21, 1pm : Houndmouth X Gunnar Deatherage

    Entry is limited to capacity, so get there early and stay in line.

    If you can’t make it to Austin, keep up virtually on irlirl.tumblr.com to hear some new music and see the amazing artwork.

    Tell your friends!

    Ages 21+, SXSW badge holders welcome.

    Production design by candystations. 

    Count me in. ;)

    Reblogged from: irlirl
  5. onlytheyoungdieyoung:

    so it finally happened, after 6 years of loyal use and thousands and thousands of posts, Suicidewatch.tumblr.com was deleted this afternoon because of a Thin Lizzy mp3 I posted 3 years ago. once I got the final notice a few months ago I knew it was only a matter of time before this day came, but still it is a total fucking bummer. And there’s not a damn thing I can do about it. complaining to tumblr is a pointless act because I clearly violated copyrights but posting MP3s and photographs that I didn’t own….but at the same time Isn’t That What Every Single Blog On Tumblr Is? sure there is the small percentage of blogs that are run by people who only generate their own content, but 99.99% of what is on most every person’s blog is something that would be some form of DMCA violation. my blogs sin was that I got too popular and had too many followers and showed up every time some asshole working for a record company hit the tumblr search engine looking for complaints to file. 

    and now it’s gone. all gone. all those years of maintaining an online scrapbook of my favorite songs and bands, sharing what I liked with other people and hoping to turn on some followers to some killer late 70s punk band or some new garage rock group I just found on bandcamp that they’d never listened to before…but yeah, what I was doing was hurting someone somehow in some mysterious way by exposing people to the things I love.

    fuck it. 

    This has been going around the music loving Tumblr users for the past few months. Whether created by robots or not, we knew this would happen since, oh, 2008? 

    When we look back at this issue 5 years from now we’re probably going to laugh. Nothing lasts. Saving your blog posts from hell, 2 months ago is hard enough. This is an ephemeral space. Easy come, easy go. 

    And my advice: don’t upload any MP3s. Ever. Unless you own the media, of course. Keep on podcasting, kiddos! 

    Reblogged from: onlytheyoungdieyoung
  6. // Is That The Way You Wanna Be Loved //

         \ hanging out with TOPS \

    I don’t know how eating pizza together became the focal point of our 2014 CMJ experience, but pizza it was. And it seems to be a perfect universal connector for hungry bands on tour. TOPS and I spent some time together as Tumblr’s guests on Scott’s Pizza Tour which is the place to go for any passionate fan of ‘zza.

    Guitarist David Carriere, lead singer Jane Penny, bassist Madeline Glowicki and drummer Riley Fleck were in the early days of a several week tour, full and happy. I’ve hung out with the Montreal musicians when they passed through Philly earlier this year, but carbo-loading all afternoon followed by a sit-down chat before their set at The Delancey in Manhattan worked well for solidifying our relationship.

    We met up in the rooftop bar, and even though it was pouring rain while the water trickled in between the slats, we had the chance to have an ‘official’ interview. I turned on a tape deck - okay, I’m lying, it was my iPhone - to record some drips of our conversation which I’ve poorly transcribed here.

    Let’s start with a bit of history: Jane and David have known each other since middle school, but didn’t hang out until she moved to Montreal after graduation from McGill University, where she met Riley. “The two of them just told me, ‘you are our friend, you’re down, so you should come play with our band.’” said Jane. “I sang the whole first record all out in one night.”

    yvynyl: Had they heard you sing?

    Jane: No! haha!

    Jane laughs a lot. She’s got a deep, full bodied chuckle that comes out frequently and with flourish.

    David: Riley and I were both playing music for a long time. We were in a series of bands back then - a math rock band once. I played in a hard core band. We were called The Girls Club, but it was really ‘no girls in the club’ and sounded like a Slayer scream, totally higher, but I lost my voice. It killed my voice.

    Riley: I like dancing more than singing. I don’t sing,” adds Riley. “Dancing is like playing the drums when no drums are around. Legendary drummer Buddy Rich quit and started tap dancing instead, but eventually he went back to drumming.

    yvynyl: What influenced your sound?

    David: When we started the band, we had a concerted effort to make something opposing to something everyone else was making. We wanted to use the idea of restraint, but how we can let them speak for themselves without forcing anything into people’s face. People always want to put in their own ideas instead of channeling them.

    Jane: I feel like if we invoke anything, it’s just that we want to show that we’re a ‘great band’. When people talk about Fleetwood Mack or Blondie it was about people coming together to make something ‘greater than themselves’. To be a band, and to be a proud of that, but not to be a generic ‘all male’ bands. It has an economic power, the visual aspect of it. There’s a tendency for ‘one person’ or a ‘group’ and it’s nice to have a ‘group’ having an individual’s power. It’s not pursued today enough.

    Riley: It’s an interesting comparison to Fleetwood Mac, but David doesn’t sing like Lindsay Buckingham and Jane’s not really like Stevie Nicks.

    Jane: I don’t think I’m a part of their ‘emotional’ category. I like music that’s playful. It’s nice that what we do is warm.

    Just then Maddy pops into the conversation dripping wet having just pulled into NYC on the bus…

    Riley: Have you ever heard “Travelin’” by the Jeremy Spencer Band? It’s like a country pop song by a former member of Fleetwood Mac. Before Stevie Nicks was on Fleetwood Mac, they were on tour, in LA or something, went to a psychic, but afterwards Jeremy disappeared and they couldn’t find him. Turns out he ditched the bands and joined the Children of God! His head was shaven and he was wearing a robe and everything and he’s been in the cult ever since. He still made good music!

    David: Goes to show, being in a cult probably makes you a great musician!

    Jane: Reminds me of The Source FamilyThere are a lot of great cult music bands!

    David: I feel like a lot of great musicians are in cults. And of course the ultimate cult of all time, the Juggalos!

    Jane: There’s that one band we cover now and then…

    David: No, that’s not a cult. Agincourt. That which is a one-off play, not really a band. Check it out! The song “Get Together” is awesome.

    yvynyl: Maddie, how are you connected to these guys?

    Maddie: Me and Jane and David all met at Segal’s, the grocery where I worked. Riley used to come in and buy only 5 jars of peanut butter - were you just eating peanut butter?

    Riley: No, I put it on bananas…

    Maddy: So then I was drunk at a party and I was bragging to Jane about how I was jamming at my step-brother’s band, and then the truth came out that i didn’t play the bass in reality, so it was then and now that I’m continuing to learn the bass.

    Jane: We had some part “Turn Your Love Around” so we’d have to teach her how we’d show the hardest melodic part to pick up. We need to make sure Maddie can play the hardest stuff, which we’d normally show to bassists, so if she can pick up this part, she can! And she did. She had a natural knack.

    yvynyl: Where did you first play together?

    Maddie: Our first show with me was a sold-out Longbar in Toronto opening up for King Krule. Super fun.

    David: Our very first show ever  as TOPS was in Halifax - super secluded literally the furthest you can drive to in North America. 14 hour drive. You have to take a feery from Boston. We played in a church with Doldrums on a round-robin set up, and audience would go from band to band. The church had four small stages in each corner.

    Jane: That was in 2012?

    Riley: That was in May 2011. I remember, because you guys came to pick me up the day after I graduated university.

    At this point, our conversation started dwindling apart as more people came into the lovely, albeit wetter-by-the-minute rooftop space. The band had to get ready to start their set, ready for diving into a long week of performances, and digesting the rest of the pizza.

    Don’t miss “Way to Be Loved” from their new album Picture You Staring out on Arbutus Records.

  7. Join us in Brooklyn tonight, friends!

  8. Hands - Warm Night Home

    I wanted to test out the new Spotify-Tumblr system, so I chose the newest single from our Small Plates Records’ artist who just dropped their incredible album Massive Context with us this week.

    Honestly, I’ve never been in love with Spotify so I approach this partnership with extreme trepidation. Spotify tends to commoditize music, makes it ‘free’ like water from a tap in such a way that people stop Listening (with a capital L) and just turn it on as background noise. 

    My main fear though, is that the “frictionless sharing” trend continues to generate too much clutter. I’ve stopped following a ton of people who’s Tumblrs have devolved into their boring Instagram feed of poorly composed or lit shots of their breakfasts. It’s just too much. We all have limited attention - and I spend most of my time on the Internet looking for gold.  The less trash and distraction, the better. The clearer my channels, the more powerful.

    There are other considerations here, too. Spotify doesn’t work everywhere or for everyone, and it doesn’t play nice with some of my favorite apps that I’ve invested time in building like Ex.fm.

    For me, I think I’ll probably stick to hand-selected works. Most of which will not be available on Spotify. Posts that will actually help (and maybe help pay) independent artists.  Some Tumblr blogs will just become a dumping grounds for tracks you like with no additional value-add or commentary. I predict that I will begin unfollowing a metric ton of them.

  9. joelaz:

    Trends In Tumblr Audio Engagement

    I had a feeling that my music posts here on Tumblr weren’t getting as many plays as they used to. I also wondered whether the issue was specific to me, or if other Tumblr music bloggers were also experiencing a similar decrease in follower engagement on their audio posts. Above is a chart that I made using the Tumblr API to take a closer look at the data. The chart shows the average number of times an audio post was played per month since late 2007 for both my blog and an average for a sample of popular music bloggers on Tumblr.

    Sure enough, my suspicions were correct. Back in early 2008, audio posts from me and popular music bloggers were played 50-100 times a piece. As Tumblr’s traffic grew, so did the number of times our audio posts were played. My blog and the other popular music blogs in my sample peaked between May and October 2010 with anywhere from 500-800 plays per post. Starting in November (indicated by the arrow), the average plays per post has been on a steady decline, now averaging roughly 300 plays per post. 

    What caused the decrease in engagement with music posts? It’s certainly not a traffic issue since Tumblr’s audience is growing fast and my follower count is also on the rise. Are listeners following more people and distributing their plays between more blogs? Are photo posts and other post types capturing a greater percentage of people’s attention? Data nerds want to know. What do you think?

    headunderwater:

    How many of you actually hit play?

    I ask this because of Joe Lazarus’ post about the Decline of Audio Engagement. Interesting read and raises some interesting questions. What is the cause of the decrease in engagement?

    My humble opinion in the shift in the community. Look at the new explore page and the radar. They’re image driven. Not a bad thing. But there is soooo much visual stimulation, that I feel it gets lost in the shuffle. Also, the fact that an audio post takes several minutes to react to and an image post takes 3-5 seconds for you to realize you like it or not. It should be noted also, that Likes and reblogs don’t mean plays. I’ve noticed I’ll get likes and reblogs even if the amount of time that it’s been posted, length of the track and the reaction don’t match up. Maybe it’s a reaction of “Hey, I love this song!” But I’m also curious too if the data is correct and being tracked accurately or being affected by 3rd party apps such as ex.fm and Streampad (another wrinkle).

    So I ask again, how many of you actually hit play before you like or reblog?

    This is an interesting topic - and certainly one to spark a conversation for the Tumblr Era. It’s all about the driving forces behind why we consume media the way we do - being bored at work, filling time on yr iPhone while waiting for the train, etc.

    Consuming an image takes the blink of an eye.  That’s why Tumblr’s full of them. GIFRIPS, LOLS, etc etc.  Easy to post, easy to share, easy to consume. We all love images, but to a large degree they’re mostly candy. Not very nourishing, especially when scanning the Dash.

    Reading a post take a bit longer, and can sometimes be accomplished while listening to a track.  I love that I can hit Play on a song using the ex.fm Chrome plugin and keep scrolling ad infinitum down the Dashboard until I come to another song, hit play on that one and bam! it starts without skipping a beat.

    Video takes the longest to consume and I usually only hit play when the thumbnail or something in the copy catches my eye. That said, they’re delicious little beasts when they’re good - a great way to zone out for 3-5 minutes - and I do it often.

    Certainly, different medias work better for different circumstances, but yes, obviously I hit play.  And no, I hardly ever ‘like’ an audio post without at least hearing a bit of the song.

    Typically, my audio post reactions range on this spectrum:

    • ignore
    • listen to a few secs
    • listen to most/all + 'like’ on Tumblr
    • listen to all + 'like on Tumblr + 'note’ on ex.fm
    • reblog
    • reblog with fawning hyperbole about being 'the next big thing’

    All that said - I’m fairly sure that people are still listening.  Perhaps the trends we see are speaking to the shifting methods of using Tumblr to begin with.  And likely too, the changing demographic using the service is changing global trends of consumption.

    Just one small example of the former is 'follow creep’ where all of a sudden you wake up one day to find yourself following 1000 Tumblr blogs and you can’t possibly consume everything in your Dash, meaning there’s less 'liking’ and listening to go around. People’s attention is being stretched thin here.

    To the latter, Tumblr is getting younger and younger and 'mainstreaming’ fairly rapidly (IMHO). Us weirdo music nerds are weirdo music nerds no matter what, and people aren’t going to always love the stuff we post.  It’s still niche.  I’m not going to start posting Coldplay songs to drive up my stats - that’s fairly counter-intuitive.

    Reblogged from: joelaz
  10. Last week, I posted my new list of ’Best Music Tumblr Blogs’, but I figured that ‘Blogs about Music’ are a little different than 'Musicians who Blog’.  Artists blog for all types of reasons (bravo!), and while some of them stick to primarily self-promotion and news, some do more of the 'scene’ branding for themselves and their friends, others don’t blog about anything other than random ephemera.

    This list is admitedly short. I know there are hundreds, if not thousands of bands using Tumblr as a sweet and simple blogsite. I’ve posted links to tons, and have followed tons. Thing is, some post ten times daily while others lie dormant for a month or more at a time. Its hard to remember who’s all out there.  Likely that I’ll keep adding lots more to this list. Lemme know if I’m missing yours by tweeting a link @yvynyl.

    I figured some element of curation was in order. While I’ll friend up just about anyone on the myspaces, I don’t want my Tumblrstream full of crap (do you?). That said, I’ll keep this list in tip-top shape of only my favorite artists and those up and comers doing good work. These are blogs by the artists themselves (as far as I can tell), and not fan-made sites. Please don’t recommend “Fuck Yeah [band]!” sites.  Thx.

    Lastly, you’ll see a list of a few record labels that I dig using el tumblrero.  You know, 'cuz they shouldn’t be left out!

    Notable Tumblin’ Musicians (painfully short, there are so many!)

    Record Labels

    Have someone I should include? Just tweet @yvynyl with a link.

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